Cancer risk reduction

The quest for a radical new world for antioxidants

The quest for a radical new world for antioxidants

Here’s a radical thought for the marketers - the benefits of antioxidants may not be related to antioxidant activity. Last week’s NutraIngredients Antioxidants Conference suggested some tough choices are ahead.

New partnership to distribute K2

New partnership to distribute K2

By Mike Stones

Norwegian raw material supplier NattoPharma has agreed a distribution agreement with Italian biotechnology company Gnosis to market and sell its natural vitamin K2 product under Natto’s brand MenaQ7 into the European food supplement market.

Differentiation holds the key to antioxidant success: Expert

Special edition: Antioxidants

Differentiation holds the key to antioxidant success: Expert

By Stephen Daniells

In the third part of our series on antioxidants, NutraIngredients talks to Jeff Blumberg, professor of antioxidants at Tuft University, and finds out why we need differentiation in the antioxidant field.

Supply: Beta-carotene club and beyond

Special Edition: Antioxidants

Supply: Beta-carotene club and beyond

By Jane Byrne

In the second part of our antioxidants special, NutraIngredients focuses on the carotenoids where the vitamin A converter, beta-carotene, is still lording it over lutein and lycopene and DSM and BASF’s synthetic versions continue to dominate that particular...