Vitamins & premixes

Available in six-count packages, Babybel Plus+ Probiotic and Babybel Plus+ Vitamins launch at US retailers next month. Pic: Babybel

Babybel goes functional with vitamins and probiotics

By Jim Cornall

To meet the rising consumer demand for functional products in 2021, Babybel is introducing a new range of functional dairy snacks in the US this month in two varieties, Babybel Plus+ Probiotic and Babybel Plus+ Vitamins.

NutraVideo: Attorney Nair on the reasonable consumer

NutraVideo: Attorney Nair on the reasonable consumer

By Danielle Masterson

So-called 'transition' or toddler formulas allegedly trick parents into thinking these products adhere to the same standards as infant formula, according to three separate but nearly identical class action lawsuits.

NutraVideo: Zinc, vitamin D are key in COVID fight

NutraVideo: Zinc, vitamin D are key in COVID fight

By Danielle Masterson

The dietary supplement market has been flooded with new products, with an unprecedented demand in immune health. A recent Council for Responsible Nutrition (CRN)-IPSOS survey found that vitamin D usage jumped 37% and zinc grew 17% amid the pandemic.

Getty Images /  clsgraphics

Researchers zero in on supplement use among college athletes

By Danielle Masterson

The high prevalence of dietary supplementation use in the athletic population means there is a risk of inadvertent doping for those users who don’t do their research or get their information from reliable sources.

Getty | solarseven

COVID-19: Scientists raise the vitamin D alarm

By Nikki Hancocks

A group of researchers and doctors have formed an international alliance aiming to encourage governments to increase recommendations for vitamin D intake to 4,000 IU daily as they believe this would reduce COVID-19 hospitalisations.

Getty Images / Faion_O

Dr. Fauci weighs in on vitamins C & D

By Danielle Masterson

Dr. Anthony Fauci, Director of the National Institute of Allergy and Infectious Diseases, recently did an Instagram Live interview with the actress Jennifer Garner where he discussed immune health and supplementation.

©Getty Images - coffeekai

Elysium launches supplement aimed at slowing brain atrophy

By Hank Schultz

Elysium Health has launched a new brain health supplement based on research done at the University of Oxford. The supplement, called Matter, pairs a high dose suite of B vitamins with specially formulated omega-3s from fish oil.

Getty | deagreez

Five-ingredient whey supplement protects against sarcopenia

By Nikki Hancocks

A five-ingredient supplement of whey, micellar casein, creatine, vitamin D3, and omega-3, combined with resistance training, significantly improves lean mass, strength, and overall muscle quality in old age, according to a study of men over 70.

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Product Innovations

Vitafoods Europe highlight: Fucoidan

Vitafoods Europe highlight: Fucoidan

Fucoidans are bioactive compounds found naturally in brown seaweeds. Maritech® fucoidans are the world’s only high purity, certified organic fucoidans...