Consumer watchdog Which? says it has held trials relating to health claims for 'functional' drinks, and found that the effects of one specific calorie-burning soft drink were not 'as impressive as implied', while the likes of Yakult...
A new Leatherhead report has highlighted how vitamin fortification and other ‘health and wellness’ claims are driving growth in the global sports and energy drink market.
Hansen Natural, the maker of Monster Energy, is embarking on a major expansion plan in Europe as back home in the US, manufacturers of alcoholic energy drinks protest against a Michigan state ban.
New research has attempted to quantify the sensory profiles of functional ingredients in energy drinks, to aid the understanding of how such ingredients impact overall flavor.
Global energy drinks leader, Red Bull, says the recent rejection of taurine-based energy health claims by the European Food Safety Authority (EFSA) won’t have any bearing on its own claim-making.
Australia’s most populous state, New South Wales (NSW), is considering a ban on high caffeine energy drinks in the Red Bull-led sector, after its Primary Industries minister, Ian McDonald, highlighted products loaded with up to 15 times recommended caffeine...
The European Food Safety Authority (EFSA) has for the first time backed the safety of the popular energy drink ingredients, taurine and D-glucurono-γ-lactone.
Pressure is mounting in both Australia and the US to crack down on the sale and availability of caffeinated energy drinks to young people, according to news reports in both countries.
Coffee and tea-based products are free from the caffeine labelling requirements of energy drinks. But is this in consumers’ best interests? Neil Merrett reports.
The energy drinks market is embracing natural ingredients and “sustainable, longer lasting energy” according to a new international report from Business Insights.
French resistance to selling the Red Bull energy drink appears to
be waning with the beverage soon to be reformulated in the country
to include the controversial amino acid taurine for the first
time.
The saga of the Las Vegas energy drink formerly known as 'Cocaine'
is continuing, with the product undergoing a second name change in
the space of a month.
After unabashedly criticizing the US Food & Drug
Administration's (FDA's) threats to their product - Cocaine energy
drink - Redux Beverages has announced it will change the
product's name to Censored.
West Europe's energy drink sales accelerated by 15 per cent to a
volume of 383 million litres and a value of over €3 billion in
2005, according to drinks consultancy Zenith International.
Move over caffeine. A new breed of energy drinks are referencing
illegal drugs in their marketing - but without actually containing
them - in a bid to capture the lucrative, party-going youth market.
Sports and energy drinks have stolen a march on foods to become the
powerhouse of the global market in performance products, according
to a new report from Leatherhead Food International.
Energy drinks will account for £1 of every £5 spent by Britons on
soft drinks this year, according to a new survey by Mintel that
reveals the phenomenal growth of this sector.
Russia's consumer protection agency has refused to extend the
production licences for a number of energy drink brands produced by
the Czech firm Pinelli on the grounds that they could be harmful to
consumers' health, reports...
Marketer and distributor of multi-vitamin and energy drinks, Hansen
Natural, continues to thrive, reporting record sales and profits
for the second quarter, thanks to new product launches.
The European energy drink market has seen something of a slowdown
in growth in the last couple of years, as we reported earlier this
week, with a plethora of 'me-too' products launched in the 1990s
falling by the wayside...
Food Standards Australia New Zealand has announced a review of the
safety of energy-boosting herbs, such as guarana and gingko biloba,
that could pose a threat to the booming energy drinks market.
Functional soft drinks are no longer confined to obscure avenues of
soft drinks consumption and are steadily edging towards the
mainstream, according to a new report from drinks consultancy
Zenith International.
Red Bull and vodka is a popular drink in many British and Irish
bars, but its popularity could be dampened by a recent warning that
the energy drink, and others like it, should not be drunk with
alcohol.
