Vitamin

EC report notes market and enforcement issues arising from lack of harmonisation in the EU

EC supplements report: Need greater harmony in internet age

By Shane STARLING

A European Commission report has concluded the EU food supplements market remains fragmented but member state actions in areas like botanicals and maximum levels for some vitamins and minerals were worthy of replication, especially as internet trading...

Adding immune minerals and vitamins slowly and gradually undermines the credibility of and trust in a brand for something like probiotics, says HealthyMarketingTeam president

Special edition: Immune support

Easy-win immune claims are vampires on tricky co-ingredients

By Annie Harrison-Dunn

Adding in ingredients like vitamin C to make legal immune health claims may sell products short term, but this sucks the blood from more challenging ingredients like probiotics and botanicals, says a marketing expert.

Inca berry: Source of vitamin B, vitamin C, protein, iron, zinc, phosphorus and other carotenoids and antioxidants

Dispatches from Vitafoods Europe 2015

Frutarom backs Peruvian berry in beverages

By Shane STARLING

Inca berry, cape gooseberry, golden berry. It has many monikers but one primary Andean source in Peru and Swiss supplier Frutarom was promoting it at Vitafoods Europe last week.

Fertility food supplement targets older couples

Fertility food supplement targets older couples

An Israeli firm has debuted ‘his, her’s and theirs’ food supplements aimed at boosting the fertility of ageing couples who want children - the chances of pregnancy drop to as low as 5% after the age of 40.

Neptune launches NKO Focus backed by clinical data

Neptune launches NKO Focus backed by clinical data

By Stephen DANIELLS

Neptune Technologies & Bioressources has launched a blend of krill and lutein for brain and vision health, with clinical data  showing the absorption of lutein being improved by as much as eight times.

Group forms to clarify roles of vitamins and minerals in diet

Group forms to clarify roles of vitamins and minerals in diet

By Hank Schultz

A new group called the Global  Nutrition & Health Alliance has formed with the mission to clarify the role of food fortification and nutritional supplementation. The issue of the role of these nutrients in the diet is still a matter of some confusion,...

“Our analysis suggests that nutrient databases require regular updating, especially for nutrients that are added to foods by manufacturers...

More vitamin D in UK foods than previously: Study

By Shane STARLING

The UK should update vitamin D food and supplement content estimations that have the knock-on effect of distorting population intake levels of the sunshine vitamin by about 3%, a study has concluded.

Neptune's losses steepen as company nears end of recovery phase

Neptune's losses steepen as company nears end of recovery phase

By Hank Schultz

Neptune Technologies and Bioressources absorbed a steep loss in the first quarter of its fiscal year as the company nears the end of its recovery from an explosion and fire that destroyed its lone production plant. Net loss for the quarter was $5.3 million,...

DSM: Additional research will underpin vitamin E's decisive benefits

DSM: Additional research will underpin vitamin E's decisive benefits

By Hank Schultz

Magic bullet syndrome is something that has plagued the dietary supplement ingredient business over the years. While this is often negative for consumers, who put their faith into an overhyped (while still possibly effective) ingredient, it’s not so good...

BASF fire affects vitamin A and E supply

BASF fire affects vitamin A and E supply

A major fire due to a technical issue on March 12 at a BASF plant in Germany will close the plant for a month or more and affect supply of vitamins A and E.

Not all folate forms are the same argues Dr Robert Verkerk

Folic acid: The double-edge sword of the golden micronutrient

Folic acid is backed to deliver important health benefits in the scientific literature and by regulators – but is over-consumption a real problem? asks Robert Verkerk, PhD, the founder, executive and scientific director of the Alliance for Natural Health...

Gummy vitamin market still has ‘great’ potential: Pharmavite

Special edition: Innovations in Delivery Systems

Gummy vitamin market still has ‘great’ potential: Pharmavite

By Maggie Hennessy

In the continued effort to appeal to consumers loathe to swallow pills every day, supplement manufacturers have ventured into everything from melts and powders to confectionery-type supplement forms such as chews and gum. A few years into its foray into...

Bonkers: The medical world's nutrition blinkers (and the damage done)

Bonkers: The medical world's nutrition blinkers (and the damage done)

By Shane STARLING

If the end goal of both the medical and nutritional fraternities is healthier, happier populations, it is difficult not to pour scorn on the latest work from the American College of Physicians (ACP) for slapping another clumsy brick into a dodgy, medically-biased...

UK industry joins condemnation of US vitamin research

"These are food products. We have never suggested our products are medicines..."

UK industry joins condemnation of US vitamin research

By Shane Starling

The UK food supplements industry has joined its US counterparts in condemning Annals of Internal Medicine research that concluded vitamins are useless and even harmful in some cases.

Global brain health market pushing $2bn mark

Special Edition: Brain-boosting ingredients

Global brain health market pushing $2bn mark as Asia and supplements shine

By Shane Starling

Sales of brain health boosting food supplements like omega-3s, the B vitamin group, vitamin C and phosphatidylserine are driving the category toward sales of €2bn globally, even as brain-boosting foods and beverages have endured a flat period.

Norwegian company investigates ways to overcome vitamin K2 stability issues

Kappa Bioscience announces vitamin K2 stability project

By Annie-Rose Harrison-Dunn

Norwegian firm Kappa Bioscience has announced a research project into possible solutions to stability issues concerning vitamin K2, results of which could help manufacturers secure label claims.

Euromonitor analyst looks at what the future of the energy supplement market looks like beyond caffeine

Beyond caffeine: Alternative energy boosters

By Annie-Rose Harrison-Dunn

As consumer perceptions of caffeine shift and the threat of more market regulation looms, companies are scrambling to find the next blockbuster to cater to demand for energy-boosting products, says an analyst.

Does EFSA’s folate-NTD opinion open door to disease claims?

Does EFSA’s folate-NTD opinion open door to disease claims?

By Bert Schwitters

The European Food Safety Authority’s (EFSA) recent backing of folate’s (vitamin B9) ability to reduce the risk of spinal birth defects is a good thing for infant health and the vitamin industry – but is it actually a prohibited disease claim in disguise?...

Boost Buddy takes EFSA health claims to the youth

Boost Buddy takes EFSA health claims to the youth

By Shane STARLING

An Irish firm has created a range of customisable food supplements built on approved European Food Safety Authority (EFSA) health claims aimed specifically at 18-34 year olds – a group not known to consume a lot of supplements.

What are the emerging ingredients trends for functional and better-for-you chocolate?

SPECIAL EDITION: HEALTHY AND FUNCTIONAL CONFECTIONERY

Added health: Emerging ingredients for functional chocolate

By Oliver Nieburg

The possibilities for functional chocolate are wide-ranging. In this special edition, ConfectioneryNews scopes out the in-demand active ingredients for chocolate products, from probiotics to phytosterols and energy ingredients.

Green bull? ‘Natural energy’ grows health claim wings

Green bull? ‘Natural energy’ grows health claim wings

By Diana Cowland

The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health claim approvals, says Euromonitor International analyst, Diana Cowland.

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