Immune support

ASA ruling on blurred reviews reveals strict criteria on claims

ASA ruling on blurred reviews reveals strict criteria on claims

By Olivia Haslam

A new ruling from the Advertising Standards Authority (ASA) over The Turmeric Co.’s use of blurred customer testimonials reinforces the agency’s strict stance on disease claims, reminding the industry that even implied treatment claims are off-limits.

Regulators clamp down on vitamin B6 as toxicity debate grows

NI+Regulators clamp down on vitamin B6 as toxicity debate grows

By Lauren Nicolle

Vitamin B6 is essential to human health, but excessive doses may cause serious side effects. As a growing number of countries tighten oversight of vitamin B6 supplements, debate is intensifying over whether the restrictions are proportionate to the risk.

PCOS becomes PMOS: A ‘genuine opportunity’ for industry

PCOS becomes PMOS: A ‘genuine opportunity’ for industry

By Nikki Hancocks

Polycystic Ovary Syndrome (PCOS) has officially been renamed Polyendocrine Metabolic Ovarian Syndrome (PMOS) in a ‘long overdue’ move described as a genuine opportunity for the health and nutrition industry.

Vitafoods show floor preview: Exhibitors 0-Z

Vitafoods show floor preview: Exhibitors 0-Z

With just four days until Vitafoods Europe (May 5–7), we offer a third instalment of exhibitor previews providing a sneak peek at what will take place on the show floor.

Vitafoods show floor preview: Exhibitors A–G

Vitafoods show floor preview: Exhibitors A–G

Taking place in Barcelona next week (May 5-7), Vitafoods Europe 2026 will once again bring together experts from across the functional food and supplements industry for an unmissable trade show.

WINCEE launch: Women’s health research top of the agenda

WINCEE launch: Women’s health research top of the agenda

By Nikki Hancocks

Women are the foundation of healthy families and prosperous economies as they make 80% of purchasing decisions and invest their salaries in loved ones, yet are still underrepresented in clinical trials. WINCEE aims to bring this to an end.