A clearly humorous, fantastical tone – and a lack of overt reference to a health benefit – helped a Red Bull advertising campaign stay on the right side of health claims advertising regulations, according to the UK’s watchdog.
UK firm Kendal Nutricare has signed a US$118m five-year contract deal with import / export company Orient International Holding Shanghai Foreign Trading Co. to distribute its organic infant formula in China.
The market for functional foods containing omega-3 is ripe for innovation in Asia and the Middle East, with one start-up claiming it can provide 250mg of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) in 30g of chocolate.
Jujubes are a nutritious superfruit with caramel flavour notes that are "extremely versatile" and ideal for bakery, confectionery and dairy products as well as beverages, says the CEO and founder of Abakus Foods.
The difficulty in getting a probiotic health claim approved and the botanical stand-off may explain why one in three industry professionals find the current EU framework unhelpful and difficult to navigate.