NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

By Shane Starling at FI-Asia in Jakarta, Indonesia

- Last updated on GMT

Related tags: Southeast asia

From tea yoghurt to coffee fruit energy, portable water enhancement  to Milo’s brand expansions, Mintel shared category-busting innovation at Food Ingredients-Asia in Jakarta, Indonesia, this week.

“It incorporates the refreshing and reviving elements of tea with the satiety elements that you would get from yoghurt,“ ​ said Mintel insights manager for Australia-New Zealand, south east Asia and India, Jane Barnett, of Kirin’s ‘Teagurt’ tea yoghurt in Japan.

While the product may not survive long-term in fad-driven Japan, the innovation would fuel on-the-go breakfast developments in other markets.

MIOfit

Kraft-Mondelez ‘Mio’, a water-flavouring sachet that had expanded to deliver electrolytes and carbohydrates for sports enthusiasts, was performing well in the US and had seen take-up elsewhere including squash player Robinson’s in the UK.

“I think this one’s got legs,”​ said Barnett.

Kona-Red employs caffeine-free coffee fruit in a high-antioxidant energy drink while Nestlé​ chocolate-based granule drink, Milo, was pushing into cereal bars, chocolate, ice cream and more.

jbarnett

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