What A Melon watermelon water is being mooted as the ‘new coconut water’ of 2016.
Solutions Sciences, the makers of health drink Alibi, is launching the new product in the UK.
What A Melon, it claimed, tastes like biting into a fresh slice of watermelon but also contained all the health-boosting electrolytes found in coconut water. It also contained the antioxidant lycopene and is packed with potassium, making it an effective hydrator.
Each 330ml Tetra pack contains the amino acid citrulline which aids in muscle recovery and increased endurance.
This is one of the key ingredients the brand would be focusing on to also position itself firmly within the health and fitness arena as a perfect post-workout rehydration drink.
Oliver Bolton, founder of Solution Sciences, said: “Not only does it taste better than coconut water, but also given its nutritional properties we believe it stands tall in the health drinks category against its main competitors.
“Our focus here is not to create a war with coconut water, but to use a light-hearted rivalry borne from a pure love of watermelon to catapult What A Melon into the consumer conciseness”.