Capitalizing on convenience: Huel launches RTD daily greens cans
UK-based nutrition company Huel has launched a ready-to-drink daily greens product, offering consumers the chance to swap out powdered formulations with a convenient canned beverage.
Functional foods & beverages
UK teen energy drink ban: Is caffeine really the culprit?
The UK government will consult on banning high-caffeine energy drinks for under-16s in England over health concerns. However, a new study suggests energy drinks may only be indirectly linked to poor adolescent health, so what makes them risky?
Top 5 functional confectionery ingredients
Functional confectionery is booming. Find out which ingredients are driving the trend
Indonesian prof creates pigeon pea yogurt drink for metabolic health
A professor from Indonesia is utilizing pigeon pea - a locally grown legume - in creating a yogurt drink to support metabolic health among the local population.
Water kefir: A new gut-health growth opportunity?
Kefir’s dairy-free twin has enormous growth potential
Tart cherry juice: Pro cyclist secret turned consumer trend
The Tour de France event that ran throughout July saw a consistent supplement trend among some leading riders.
AI clampdown on ‘faux-zempic’ claims: Do more rulings lead to better compliance?
The UK Advertising Standards Authority (ASA) has turned up the heat on unauthorized health claims, using its AI monitoring tool, but will the sheer number of rulings dilute their impact, or will they help change marketing behaviour?
Longevity bars may signal what’s next in functional snacking
Ingredient innovation and demand for preventive health drive growth in the nutrition and snack bar category
Cold pressed hemp drinks creator aims to disrupt CBD category
The founder of a UK-based cold-pressed hemp drinks brand says the moment is ripe to enter the thriving functional drinks market, armed with Novel Foods exempt drinks that comply with the legal CBD limit.
Goodrays grows fast and gains £5m amid tightening CBD rules
Premium CBD brand Goodrays just completed a £5 million Series A funding round to meet surging demand. NutraIngredients spoke with CEO and co-founder Eoin Keenan about the challenges and opportunities that lie ahead.
EU food stung with 15% tariff in US
It’s feared the trade deal will hinder the competitiveness of European food in the US
ADM reveals what drives functional food & beverage innovation
Consumers are prioritizing wellness through everyday foods and drinks – ADM’s latest insights show how sensory cues like flavor and color are shaping the next wave of functional innovation
How food brands can stay ahead of GLP-1 craze
Don’t underestimate the GLP-1 trend. It’s going to hit, hard
GROWTH ASIA SUMMIT 2025
PepsiCo: Oats could reduce age-related inflammation
Research shows that oats can lower age-related inflammation (iAge) in adults at risk for cardiovascular disease
Has the industry missed a big trick with lion’s mane?
Long celebrated for its cognitive benefits, the lion’s mane mushroom is gaining renewed attention but not just for boosting brainpower.
How brands can bank on yogurt’s health halo
The wellness trend is driving demand for functional, protein-rich foods like yogurt. Here’s what’s fueling growth in the category
ASA calls out sparkling drinks brand Trip for mental health claims
The UK-based beverage brand Trip, known for its CBD content, has been flagged by the Advertising Standards Authority (ASA) for claiming that its magnesium drink could help reduce cognitive stress. But was ruling this avoidable?
GROWTH ASIA SUMMIT 2025
Nestlé drives product reformulation based on nutrient density
Nestlé has revealed a focus on nutrient density in its reformulation efforts to meet market-specific food product demands
UPF linked to 10% higher mortality risk in high consumers
Major new study links ultra-processed foods to early death, intensifying consumer concern and putting pressure on the food industry to act
Building a buzz: How Sult is using socials to grow a sell-out hydration brand
Nine months ago, British entrepreneurs Henry Porpora and Milly Goldsmith set out to create a hydration brand that filled a critical gap in the market: electrolytes that tasted not too ‘sulty’ and not too sweet—made not just for athletes but for everyday...
What international brands need to know about APAC’s booming beauty-from-within market
Long at the forefront of beauty innovation, APAC markets like Japan, China and South Korea are now driving growth in holistic beauty and personal care. Here, we examine the emerging trends and patterns defining the space.
Danone-owned Kate Farms shakes up high-protein space with GLP-1 drinks
The company’s new range promises to elevate nutritional support for consumers on weight management medications
Tapping into the productivity market: How two influencers built a $20m nootropic brand
In November 2023, British influencers James Smith and Chris Williamson founded Neutonic, a nootropic supplement company which set out to create the world’s first productivity drink. Just 18 months later, the company has been valued at $20 million. So,...
What counts as ultra-processed food? It depends who you ask
There is no single definition of UPF, so we’re rounding up all the classifications that exist
Mars-Kellanova deal cleared in US, faces EU showdown
Mars’ $36 billion takeover of Kellanova has been given the green light from US antitrust regulators but Brussels pushes forward with antitrust investigation
Hydrogen-rich water shows promise for muscular protection
Supplementation with hydrogen-rich water may reduce exercise-induced muscle damage and improve sleep quality, according to new research.
Beyond the basics: Next-gen hydration solutions spotted at Vitafoods
The hydration supplement market is rapidly evolving, with an array of companies at Vitafoods showcasing innovative hydration solutions that go beyond basic formats and ingredients.
From rugby to racing: Founders shake up protein market with clear vision
A duo of driven entrepreneurs have launched a range of clear ready-to-drink pea protein drinks with transparency in both its products and ethos.
The Vitamin Shoppe 2025 Health & Wellness Trends: Proven efficacy meets modern lifestyle
This year’s health and wellness trends reflect a consumer evolution away from influencer-driven fads toward science-backed, lifestyle-focused wellness, signaling a deeper convergence of innovation and shifting priorities, according to The Vitamin Shoppe.
Forget calcium: Milk alternatives have bigger nutritional gaps to fill
Protein and calcium are important, but ignoring fortification with riboflavin, iron and other key nutrients could spell real health woes for consumers
Could protein bars be the next GLP-1?
Eat protein chocolate bars and lose weight? Scientists turn to food for a side effect-free alternative to GLP-1 drugs
Collagen obsession sends sales soaring
Demand for collagen-infused products is rising fast sparking innovation and NPD across the industry
Prinova launches new CitraPeak pre-workout ingredient
Global ingredients supplier Prinova is bringing a new ingredient to the European market, designed to add vasodilatory or ‘pump’ effects to pre-workout supplements.
Meal replacement sector set to hit €19.17bn by 2030
The fast-growing category is booming as multiple trends collide to support its success
UPF and NOVA should be ‘banned’ from use in food science
Finally, someone is taking the industry’s side in the fightback against UPF misuse
High-protein craze continues but can industry keep up?
The high-protein trend is sweeping the globe but can the food and beverage industry keep up with demand?
Future Food-Tech San Francisco
Sweet protein producer Oobli ramps up B2B strategy with partnerships
The company aims to normalize sweet proteins in sweetener and nutrition systems
From Danone to Müller: Why kefir is a big pull for big brands
From an obscure ethnic beverage to a global dairy megatrend, kefir is attracting big-brand interest and a growing consumer base
Natural Products Expo West
Trendspotting: Rebrands rule Expo West with focus on clean label, convenience and accessibility
New product launches typically dominate news out of Natural Products Expo West, but this year rebranding initiatives stole the show with many brands unveiling new packaging, taglines, key consumer messages and even in-store positioning
How can energy drinks appeal to women?
Bold masculine cues and bright garish colors just won’t work for most women...
The health needs driving functional food demand
In functional health, consumers want benefits from every ingredient
Does gut health soda have global potential?
Functional soda is big news in the US: especially with Coca-Cola and PepsiCo making moves in prebiotic drinks. But what potential is there for the market globally?
UPF ‘risk scale’ launched by Zoe to tackle ‘scaremongering’
A milestone in the UPF metrics debate as health app Zoe poses solution to “scaremongering”
‘High protein’ claims dominate Europe
The proliferation of the nutrient’s popularity is a sign of desire for, and knowledge of, health
Natural Products Expo West
Trendspotting at Expo West: Emerging flavors, textures and health benefits
Thousands of food and beverage companies debuted new products at Natural Product Expo West earlier this month – making it the perfect place to spot new breakout ingredients, certifications, claims, flavors and more
The wonderful world of adaptogens for beverages
What are adaptogens; why are they trending in better-for-you drinks; and how are brands using them to their advantage?
Nutri-score abandoned by European Commission
Following years of battling, the European Commission appears to have ditched plans to enforce its Nutri-score policy
Snacking with purpose: How smart ingredients support sleep, stress relief, and brainpower
Snacks today are expected to provide more than just a moment of pleasure. They are working powerhouses, packed with functional ingredients that contribute to overall wellbeing
New beverage launches in sports drinks and hydration
From fun flavors to new formats, we take a look at some of the latest innovations in sports drinks and functional hydration beverages.
CBD-infused beverage sales to skyrocket
CBD-infused beverage industry entering period of strong growth. What NPD opportunities does this create?