Health claims

Getty | metamorworks

Big opportunities in merging nutra and pharma

By Nikki Hancocks

Consumer trends, technological advancements and business strategies are causing the pharma and nutra markets to merge and this opens opportunities for the players in both industries to cater to consumers looking for the ultimate wellness solutions.

Getty | The macx

The balancing act: Tip-toeing between regulations and expectations

By Nikki Hancocks

The disparity between what health claims consumers want to read and what brands are allowed to say on pack is a huge challenge for functional food brands on the European market so it's important to choose ingredients and wording carefully to gain...

©Getty Images - FTiare

Most glutathione brands bought on Amazon pass NOW’s tests

By Hank Schultz

NOW has released its latest round of testing of products sold on Amazon and found that the glutathione supplements it bought were of reasonable quality, though some failures in potency and purity were still observed.

getty | sergey tinyakov

Mintel: How to make it in the mindful market

By Nikki Hancocks

Tapping into the rising consumer interest in mental health is about so much more than adding some magnesium to the mix so brands that want to win in this space will need to offer a value proposition through much more than just their products.

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