The Advertising Standards Authority (ASA) has ordered a nutrition firm not to state or imply its food supplements could prevent, treat or cure human disease after its ad used unauthorised health claims.
The gut-brain axis is a hot topic amongst scientists, doctors, and dietary supplement businesses today, but this was not the case just five years ago, where the idea of using probiotics to address mental and cognitive health issues was met with much scepticism.
Tackling allergies, improving digestion and aiding immunity are the key pillars for infant nutrition product innovation, says a group of expert panellists from major brand names such as Biostime, Morinaga, and Nuchev.
Finished goods manufacturer Wiley’s Finest maintains that the immune health benefits omega-3s shouldn’t get swept under the rug, even with the heightened sensitivity about antiviral claims during the pandemic crisis.
The supplementation of astaxanthin and tocotrienol has been shown to improve composite and verbal memory in individuals who have exhibited mild forgetfulness, according to an RCT sponsored by BGG Japan.
A report by Austria’s Agency for Health and Food Safety (AGES) reveals that almost 40% of plant-based supplements tested that use the terms “superfood,” "purification" and "detoxification," were rejected.
The supplementation of lutein and zeaxanthin for preserving eye health is more effective in individuals with healthy BMI (lower than 25kg/m2), a 16-week human clinical trial conducted in Japan has shown.