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Nutrient profiles would send a clear message to the industry: If you plan on using this health claim on X, Y or Z product, don’t bother filing it. © iStock.com / pixinoo

Caffeine claim calamity should give nutrient profiles wings

By Annie Harrison-Dunn

The European Commission has started the first phase of its investigation into the need for nutrient profiles, with a report expected in spring 2017. Yet with the caffeine claim fiasco ongoing, it’s never been clearer how necessary the profiles are.

'My personal view is that, unless it is clearly explained as a property of the food, it is a health claim or a reference to general well-being, which needs to be accompanied by an authorised health claim.' © iStock.com

SPECIAL EDITION: ANTIOXIDANTS, POLYPHENOLS & CAROTENOIDS

Why antioxidant claims have been killed off in the EU

By Annie Harrison-Dunn

European regulatory restraints have killed off antioxidant health claims as lawyers advise firms to play it safe despite leniency in some EU member states. We round up the legal status of the term, and the impact this has had on the market.

‘Science on polyphenols has come a long way’ ©iStock

SPECIAL EDITION: ANTIOXIDANTS, POLYPHENOLS & CAROTENOIDS

Juice maker shares polyphenols venture experience

By Shane Starling

Massachusetts-based Juice maker Welch’s entered the global ingredients business in 2014 with its polyphenol-loaded Concord grape offerings. We fly at the speed of words inside the grape with global ingredients VP Wayne D Lutomski.

The €1.62m-project PUReOPE wants to make polyphenols from brewing, distilling, malting and cereals sector waste common place. © iStock.com / mrdoomits

Special Edition: Antioxidants, polyphenols & carotenoids

Pint of polyphenols? Culture shift needed to find value in brewery waste

By Annie Harrison-Dunn

The EU has offered up big money for a project to get high value polyphenol compounds from brewing industry waste. Yet the leader of the project says a business culture shift is also needed to take the practice mainstream.

Parliament concerns over energy drinks come to a head as MEPs vote to veto caffeine health claims. © iStock.com / KatarzynaBialasiewicz

MEPs vote to veto 4 caffeine health claims

By Annie Harrison-Dunn

The European Parliament’s Environment and Public Health Committee (ENVI) has adopted a last-minute motion that could see four controversial caffeine claims vetoed in a move the energy drink sector warns could result in yet more years of "legal uncertainty”.

The global energy drink sector is set for robust growth but could regulations and health concerns chill expansion? ©iStock

Sector to grow 40% by 2020

The world’s unquenchable thirst for energy drinks

By Shane STARLING

Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings. 

'The supplements are periodised during the season and then we provide combinations to meet particular needs - eg illness, injury.' ©iStock

Leicester City signs sports supplements deal

By Shane STARLING

Welsh firm Pro Athlete Supplementation (PAS) has signed a deal that makes it the exclusive sports supplements supplier to reigning English Premier League (EPL) champions Leicester City Football Club.

Danone will be entering the FTSE4Good Index later in June.

Danone enters FTSE4Good Index

By Jim Cornall

Danone has announced its entrance into the FTSE4Good Index, a global responsible investment index designed to measure the performance of companies demonstrating strong environmental, social and governance (ESG) practices.

New look and new horizons: NOA Relax & Focus

New look and new horizons: NOA Relax & Focus

By Rachel Arthur

Inspired by the wilderness of the Swedish archipelago, NOA Relax & Focus has now set its sights on 30 markets worldwide. One lesson learned so far was the need for a rebrand: ensuring consumers can immediately identify what the drink is all about. 

'One thing foods do well that supplements don’t do well is that they tell a largestory. [Foods] engage the consumer in the story of the brand,' says BrandHive co-founder. © iStock.com / Kwangmoozaa

Dispatches from Vitafoods Europe 2016

How to make supplement packaging sexier

By Annie Harrison-Dunn

Supplement players need to make their packaging sexier if they are to bat off competition from encroaching healthy food and drink products, says marketing expert.

Review supports safety of green tea extracts

Review supports safety of green tea extracts

By Hank Schultz

A recent systematic review of clinical trials using green tea extract underscores the ingredient’s overall safety, despite some recent associations with liver damage.

'We’ve been in the health and wellbeing space for a while but this is the first targeted ingredient for sports and for muscle recovery and protection,' says French ingredient firm Seppic. © iStock.com / m-imagephotography

Antioxidant muscles in on emerging sport nutrition markets

By Lynda Searby

Vitafoods saw French ingredient firm Seppic setting out its stall in the sports nutrition category with the launch of a new red wine polyphenol, vitamin E and zinc complex for muscle recovery and protection.

The California-based energy drink giant has been locked in an appeals process for its EU trademark since 2013.

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

By Annie Harrison-Dunn

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

'Our technology is fully natural and the label on the consumer product will say ‘strawberry powder’,' says Danish company behind patent-pending solvent-free process.

Scandinavian solvent-free berry player boasts nutrient boost

By Lynda Searby

Danish biotech firm Asiros has launched a range of berry powders produced via a patent-pending solvent-free process that protects the nutrients and polyphenols, overcoming the shortcomings of ethanol and water extraction methods.

The profile of the sweetener has been boosted this month with the launch of STATE, a Danish sports drink fronted by Premier League football player Christian Eriksen.

Product strategy expert says palatinose's 'time has come'

By Lynda Searby

As consumer knowledge about blood sugar level management builds, low-glycaemic sweetener Palatinose could be about to enjoy its day in the sun, according to author and marketing guru Julian Mellentin. 

The International Probiotics Association (IPA) now counts 58 companies as members – up from 42 back in April 2015. © iStock.com / pvachier

dispatches from vitafoods 2016

IPA 'rebirth' sees probiotic membership surge

By Annie Harrison-Dunn

The International Probiotics Association (IPA) has seen a membership swell this year as old faces return and new faces come on board.

Consumers want to see tangible effects from functional beverages. Pic: iStock

What to watch in functional beverages

By Rachel Arthur

Functional beverages are tapping into consumer interest in health and wellness, but consumers are increasingly discerning and demand drinks deliver on their promises. 

Between 2011 and 2015, there was a 202% increase in the number of new food and drink product launches featuring the terms ‘superfood’, ‘superfruit’ or ‘supergrain’. © iStock.com / baibaz

Super growth for superfoods, but is the halo starting to slip?

By Lynda Searby

Rates of ‘superfood’ new product development have tripled in the past five years, according to Mintel, but a nutrition expert warns that with no clear definition in existence, the allure of the ‘superfoods’ sell is starting to fade. 

Older consumers aren't looking for silver bullet solutions but transparent support, research in Asia and Europe finds. © iStock.com / CharlieAJA

Healthy agers: To market older, you’d better get wiser

By Lynda Searby

Europe’s seniors see functional foods as a 'dated' concept, are uncomfortable with products that expressly mention age, and want sustainable, naturally nutritious products, finds a consumer study led by the Healthy Marketing Team.

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