Sugar

Irish beverage innovator VitHit has launched a stevia-sweetened range of carbonated, vitamin-rich juices

Vitamin drink slugs double digit growth (without claims)

By Lynda Searby

The EU should “quicken its step” and raise the upper limit of stevia that is permitted in soft drinks, says VitHit’s founder, Gary Lavin, whilst dismissing health claims as “unnecessary” when marketing a vitamin drink. 

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