Immune support

Startup promises customers will 'Feel' the benefits

Editor's Spotlight: Startup Focus

Startup promises customers will 'Feel' the benefits

By Nikki Hancocks

A D2C supplement startup founder who aims to be the pioneer in ‘clean label’ multivits is so confident in his products’ quality that he offers a 30-day money-back guarantee to customers who don’t feel a benefit.

getty | aliseenko

UK vit D sufficiency threshold set too low, say experts

By Nikki Hancocks

The UK's current threshold for vitamin D sufficiency (25 nmol/L 25(OH)D) is not supported by evidence and a higher threshold of 50 nmol/L, achievable by supplementation with at least 800 IU per day should be urgently promoted, according to a new...

NutraCast: Stuart Titus, PhD, on CBN for Sleep

NutraCast: Stuart Titus, PhD, on CBN for Sleep

By Danielle Masterson

Many of us know that valerian root, ashwagandha, chamomile and melatonin are helpful in delivering a good night’s rest. But how about CBN? Stuart Titus, PhD, CEO and president at Medical Marijuana, said that cannabinol hasn't really been available...

Super U co-founders Charlotte Bailey and Sean Ali

Editor's Spotlight: Startup Focus

Startup wows dragons and sees sales soar overnight

By Nikki Hancocks

A ‘superfoods’ supplement startup is on track to rack-up half a million pounds worth of sales this month after a heroic appearance on the popular investment programme 'Dragon's Den'.

YourZooki co-founders Jack Morrison and Marcus Mollinga

Editor's Spotlight: Startup Focus

Functional syrup startup creates supplements with staying power

By Nikki Hancocks

The co-founders of the four-year-young liquid supplement brand YourZooki have seen sales overflow in the last 12 months as consumers search for bioavailable micronutrients which they can enjoy taking.

Getty Images / Prostock-Studio

DHA may offset impact of maternal stress on male embryos: Study

By Danielle Masterson

Growing research suggests that gender plays a key role in disease risk. While depression and anxiety affect females more often, neurodevelopmental disorders, including autism spectrum disorders, early onset schizophrenia, and attention deficit hyperactivity,...

Getty | Aliseenko

Research review: UK needs five-fold Vitamin D increase

By Nikki Hancocks

Vitamin D supplementation should be increased to five-times what is currently recommended in the UK in order to support the population's immunity against respiratory tract infections, according to new research.

Getty | DrazenZigic

Long-term lockdown effects: What shoppers want

By Nikki Hancocks

COVID-19 conscious consumers are choosing supplements over medicine and searching for better stress and weight management solutions, according to a recent webinar hosted by PharmaLinea and Mintel.

NutraCast: Ara Katz of Seed Health

NutraCast: Ara Katz of Seed Health

By Danielle Masterson

Seed health is a biotech startup that’s developing novel uses of bacteria to improve human and planetary health. Seed’s co-founder and co-CEO joined the NutraCast to discuss her work, describing how she got here, where she’s headed, and what legacy she...

Getty Images / seungyeon kim/ Iryna Kaliukina

Immune support in the age of vaccines: Do shots threaten the category?

By Danielle Masterson

The immune support category continues to dominate dietary supplements as the pandemic proceeds to push consumers toward prioritizing their immune health. But with more than two million Americans getting the COVID-19 vaccine every day, where does the category...

Getty Images / Tero Vesalainen

Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

getty | lenta

New natural solutions for immune health

By Nikki Hancocks

Ingredient producers have extended their portfolios to offer further natural solutions for immune health focused supplements and functional food and drink.

© thewet / Getty Images

Review supports Tinospora’s immune health benefits

By Stephen Daniells

As interest in immune support formulations and products continues, a new review supports the immunomodulatory properties Tinospora cordifolia, and Ayurvedic ingredient also called Guduchi.

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