SupplySide Global 2026: What’s happening on the show floor
From clear protein shakes to creatine gummies and free omega-3 testing, SupplySide Global exhibitors are giving attendees plenty to put on their show-floor itinerary.
Dosage forms & delivery formats
Sulforaphane supplement moves conversion outside the body
Nootropics Depot has launched a powdered sulforaphane supplement designed to complete the conversion from glucoraphanin before consumption, following almost two years of formulation work.
6 reasons to attend the Nutra Healthspan Summit 2026
The Nutra Healthspan Summit is just over two months away! Bridging cutting-edge science and business strategy to extend healthspan through nutrition and supplements, the Nutra Healthspan Summit is a must-attend event, and let us tell you why…
Survey: Sexual wellness gains ground in supplement market
Sexual wellness may be edging further into the supplement mainstream as consumer interest in products spanning intimate health, beauty and healthy aging creates new territory for brands.
August Launch Pad: Convenience, targeted benefits and multifunctional formulas converge
This month’s launches highlight the continued expansion of convenient, targeted and multifunctional formats, from creatine sachets and sparkling protein to instant mushroom lattes and on-the-go pre-workout.
Which sports nutrition brands is AI recommending to consumers?
A new analysis suggests AI-generated recommendations can shift dramatically depending on how consumers phrase their questions, while experts caution that AI visibility remains difficult to measure.
Ryse sued over alleged protein shortfalls in Clear Protein Drinks
Ryse Up Sports Nutrition is facing a proposed class action alleging its Ryse Clear Protein Drinks contain between 6% and 11% less protein than the 22 g declared on the label.
‘Women’s health has long lacked targeted, non-hormonal solutions’: Saanroo wins Innovation in Women’s Health Award
The Innovations in Women’s Health Award highlights innovation in products and ingredients that address women’s health challenges through strong scientific substantiation and consumer impact.
Fast-growing CDMO Wellma acquires Virun NutraBiosciences
Sweden’s Wellma has partnered with nutrient delivery technologies pioneer Virun NutraBiosciences, marking Wellma’s first sites in the US and in Ireland.
AG1 study finds greens powder increases circulation of multiple micronutrients
A study from AG1 researchers suggests its greens powder leads to measurable increases in circulating micronutrients, filling a significant gap in evidence to support complex multi-ingredient formulations.
GNC: ‘Continuous iteration and forward motion are required to stay relevant’
A year after reformulating and redesigning its flagship Beyond Raw LIT pre-workout, GNC says the launch reflects a broader shift toward continuous innovation as consumers demand clinically backed ingredients alongside engaging product experiences.
July Launch Pad: Gummies target specialized health needs
This month’s launches underscore the growing role of gummies as a delivery format for increasingly targeted health solutions, from vaginal probiotics and mood support to men’s vitality. At the same time, brands are expanding into liquid and powdered...
The 2026 NutraIngredients USA Awards: And the winners are...
The winners of the 9th Annual NutraIngredients USA Awards were revealed this evening (July 13) during an awards presentation in Chicago.
July 16: Join our beauty-from-within webinar
It’s not too late to register! NutraIngredients-USA’s annual Beauty-from-Within webinar will return July 16 with a new panel of experts to examine the science, innovation and market forces shaping the nutricosmetics category.
Coffee study reveals biological clues behind liver health benefits
A large UK Biobank study combining long-term clinical outcomes with MRI imaging and proteomic profiling is providing fresh insights on the biological mechanisms that may underpin coffee’s long-observed association with improved liver health.
Top trends shaping supplement purchases in 2026, according to The Vitamin Shoppe
Consumers are becoming more selective about the supplements they buy, placing greater emphasis on transparency, clinically studied ingredients and products that fit into everyday routines.
NutraCast: Liquid I.V.’s R&D chief taps nostalgia to drive hydration innovation
Hydration has evolved beyond simply replacing electrolytes. Today’s consumers expect products that are effective, enjoyable and emotionally engaging, prompting brands to rethink how functional beverages are developed and marketed.
Mintel reveals top taste trends driving food and beverage formulation
Economic uncertainty is driving consumers towards comforting, familiar flavors, according to Mintel’s 2026 The Future of Flavors report.
Probiota Americas 2026: Healthspan, phages, prebiotics and weight management headline Day 2
Probiota Americas is less than two weeks away with must-see speakers on Day 2 including Dr. Doug Bolster, (OLIPOP), Dr. Ohad Manor (Thorne), Dr. Marcel van de Wouw (The Weston Family Foundation), Dr. Ann Gregory (University of Calgary), Dr. Trevor Kirby...
May Launch Pad: Energy, portability and skin for the win
This month’s launches highlight a wide array of need states. From energy to cognitive support to beauty benefits tied to longevity, brands are increasingly developing targeted wellness solutions focused on performance, healthy aging and everyday well-being.
NutraCast: How Military Energy Gum became the first NSF Certified for Sport gum product
What started as a military solution for fatigue has evolved into one of the more unexpected formats in performance nutrition: Military Energy Gum (MEG). The chewable delivery system was originally developed for warfighters and has become the first gum...
Laird Superfood acquires Terrasoul Superfoods backed by $60M venture capital investment
The $48M transaction reflects ongoing consolidation in the U.S. superfoods category.
National Advertising Division refers Iron Rock NAD+ claims to regulators as participation dynamics come into focus
The BBB National Programs’ National Advertising Division (NAD) has referred Iron Rock Ventures LLC to regulatory authorities after the company did not confirm whether it would comply with recommendations to modify or discontinue certain advertising...
Icelandirect expands CDMO footprint with SOMA LABS solid dosage acquisition
Icelandirect’s solid dose manufacturing acquisition pushes the company’s established focus beyond lipid-based formulations and softgels.
Beauty-from-within category growth accelerates at Expo West 2026
Diversification in actives, formats, and distribution channels were highlighted by dietary supplement brands and ingredient suppliers in Anaheim, reflecting how consumer expectations for ingestible beauty continue to evolve.
Editor to editor: Key takeaways from Expo West 2026
Protein saturation, delivery format diversification and a more evidence-based approach to women’s health were among the clearest themes at Natural Products Expo West 2026, according to NutraIngredient editor Danielle Masterson and Deputy Editor Cassandra...
Danone expands complete nutrition portfolio with €1 billion Huel deal
French food giant Danone is acquiring British meal-replacement brand Huel in a €1 billion deal to tap into the fast-growing market for functional, complete nutrition and accelerate its shift toward health-focused products.
MaryRuth’s targets ingestible skin category amid beauty-from-within boom
MaryRuth’s upcoming launch of its Advanced Liquid Skin Restore + Renew comes as the brand builds on momentum in adjacent categories and responds to growing demand for beauty-from-within solutions.
Collagen beverages and ingestible K-beauty gain US retail traction as Clöud Café launches at Ulta
Clöud Café has launched its coffee and matcha offerings at Ulta Beauty as alternative to leading collagen RTD products and marking the company’s first placement inside a US beauty specialty retailer.
Across the Nutraverse: Human milk analytics hub, precision fermented collagen, pharmacovigilance for natural products
Catch up with our weekly round-up of key news from across the Nutraverse.
Trendspotting with SPINS: Protein, creatine take over Expo West 2026
With creatine flooding the show floor in every format imaginable, what’s the next wave of differentiation in the supplement space? SPINS’ Scott Dicker breaks down the major shifts at the trade show—and it’s all about convenience meeting innovation.
UCSD launches first human milk analytics hub
The Human Milk Institute at UC San Diego has announced the first-of-its-kind analytical hub for human milk: The Milk Analytics Core, which aims to close critical knowledge gaps, investigate bioactive molecules in milk and inform ingredient innovation.
A celebration of innovation: Reasons to enter the NutraIngredients USA Awards
Entries for the awards are welcome across 16 categories, covering ingredients, finished products, companies and initiatives in the nutrition and food supplements industry.
The Vitamin Shoppe president talks big trends and growth areas
2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer. The retail giant anticipated its transformation from gym niche to mainstream star several years ago. It is now predicting similar explosive...
OEA may boost Akkermansia levels and improve gut barrier function: RCT
Daily supplementation with oleoylethanolamide (OEA) may boost levels of the beneficial gut bacteria Akkermansia muciniphila and Faecalibacterium prausnitzii, says a new study.
World Customs Organization formally recognizes dietary supplements as a standalone category
Dietary supplements are set to be formally recognized as a distinct category in global trade for the first time, following a recent update to the Harmonized System by the World Customs Organization.
TopGum to acquire pharma-grade gummy production for $25M
Israeli gummy manufacturer TopGum has signed a binding letter of intent to acquire operations from an unnamed U.S. manufacturer of pharmaceutical products and dietary supplements in gummy dosage form.
ILS Gummies gets financial backing for ‘next stage expansion’
The company has secured a strategic growth partnership with institutional investors to scale its Texas-based manufacturing operations and advanced gummy formulations.
Expo West 2026 supplement preview: What’s happening on the show floor
Thousands of exhibitors across the natural products spectrum will descend on the Anaheim Convention Center for the 45th annual Expo West trade between March 3 and March 6.
US manufacturing access opens new Alpha-GPC format options in maturing cognitive health market
CHEMI Nutra’s new domestic manufacturing partnerships have positioned the brand to unlock soft gel and liquid applications for its Alphasize Alpha-GPC ingredient in an increasingly competitive cognitive health supplement market.
The evolution of sports nutrition to active and now performance
The mainstreaming of the sports nutrition category to active, everyday performance that encompasses physical, cognitive, weight management and longevity is powering much of the growth and evolution of the entire dietary supplements industry.
A new generation of energy: Are pouches the next ‘big thing’ in active nutrition?
Mouth pouches have emerged as one of the fastest growing CPG categories, signaling a major trend in nootropics as consumers seek functional ways to boost performance—sans nicotine.
Legal expert: Compliance challenges rise with novel supplement delivery formats
Delivery formats are becoming a growing compliance risk under DSHEA, warns industry attorney Jennifer Adams.
Was the $250M gummy investment worth it? Pharmavite says absolutely
Pharmavite is 90% bigger than it was in 2019, and the company says that growth is thanks to gummies.
Pharmako CEO: ‘Only way to address cellular longevity properly is with targeted advanced delivery systems’
The future of the emerging cellular longevity and healthspan category will depend on targeted advanced delivery systems, according to George Kokkinis, CEO & founder of Pharmako.
Sibelius and LipoActive partner to launch advanced liposomal technology
Sibelius Natural Products and LipoActive have merged to develop a new platform for high-bioavailability liposomal nutraceutical ingredients.