
Five ways GLP-1 drugs are altering consumer demand for supplements
GLP-1 drugs are reshaping the supplement category, fueling demand for products that fill nutrient gaps, help to manage side effects and offer weight management support.

GLP-1 drugs are reshaping the supplement category, fueling demand for products that fill nutrient gaps, help to manage side effects and offer weight management support.


From clear protein shakes to creatine gummies and free omega-3 testing, SupplySide Global exhibitors are giving attendees plenty to put on their show-floor itinerary.

This week’s brief tracks news that highlights the industry’s shift towards a future defined by biotech-enabled innovation, metabolic health convergence, heightened regulatory scrutiny and premium science-backed ingredients.

Three emerging sports and active nutrition companies will earn the chance to pitch their businesses, build industry connections and take the stage at the 2027 summit.


Despite advancements in technology like AI and developments in biomarker testing, personalized nutrition apps have only progressed so far.

The Sports & Active Nutrition Summit USA (SANS USA) is heading to Dallas in 2027 after two consecutive sold-out editions in San Diego.

A lawmaker in New Jersey has filed a bill to prohibit the sale of weight loss and muscle building products to minors, part of a broader trend of state-level efforts to restrict youth access to certain dietary supplements.

Eight weeks of supplementation with salmon protein hydrolysate may improve systemic inflammation, glycemic control, and body composition, says a pilot study using Hofseth BioCare’s ProGo ingredient.

Lehvoss UK Ltd has launched ZOΩ3GO Softgels, a new trademark and finished product for the European and US market combining sustainable and science-based marine lipids to meet consumers’ ‘maturing’ expectations.

One of the largest prospective, placebo-controlled safety and tolerability evaluations of an ashwagandha root extract reports high tolerance and no adverse events, providing ‘an important puzzle piece’ in the safety debate.



Nestlé’s latest GLP-1 strategy suggests that what started as a supplement-industry opportunity is becoming a much broader nutrition category.

The science of the microbiome has moved beyond digestive wellness, with a complex ecosystem found to influence how we perform, age, and thrive.

Ali Wing, CEO of Oobli, has built a career spanning corporate law, Nike, retail, health technology and food biotechnology — a path she says only looks intentional in hindsight.

The winners of the 2026 NutraIngredients Awards came from every corner of the nutrition industry, but looking across this year’s categories, several common threads emerged...

Lower BMI may be associated with greater activation of metabolic pathways linked to cardiovascular health following caffeinated coffee consumption, according to new research.

Phynova’s marketing director discusses the emotional win, the decade of science behind the ingredient and what’s next for the research.

A hop-derived nutraceutical may help adults with overweight lose body fat while maintaining muscle mass, according to a 24-week randomized controlled trial that researchers say expands the evidence supporting non-prescription weight-management ingredients.

As consumers gravitate toward longevity, metabolic health and science-backed wellness, BODi is doubling down on what CEO Carl Daikeler calls the fundamentals: movement and whole-food nutrition.

The United States Patent and Trademark Office has issued The Akkermansia Company (TAC) with a new patent, granting the company the exclusive right to market Akkermansia for metabolic disorders.


As Unilever Wellbeing continues to expand its portfolio with brands like Olly, Liquid I.V., Nutrafol and most recently Grüns, the company said it is helping shape the next chapter of the supplement industry.

A study from AG1 researchers suggests its greens powder leads to measurable increases in circulating micronutrients, filling a significant gap in evidence to support complex multi-ingredient formulations.

The winners of the 9th Annual NutraIngredients USA Awards were revealed this evening (July 13) during an awards presentation in Chicago.

French botanical ingredient supplier Nexira has acquired Moroccan carob specialist Keragum in a move to strengthen supply chain control and improve traceability amid increasing demand for natural, clean-label ingredients.

Research presented at Probiota Americas 2026 suggested that pasteurized Akkermansia muciniphila MucT may help address one of the biggest challenges in obesity management: maintaining weight loss.

From regulation and women’s health to healthy aging and commercialization, this year’s conference brought together the people and ideas shaping the next chapter of microbiome innovation.

An Israeli health-tech startup is uniting the industry to uncover functional ingredients from waste streams, with two bioactives revealed as potential disruptors in the booming GLP-1 arena.

Patented prebiotic fiber blend Myota has raised $4.5 million in a Series A round led by venture capital firm PeakBridge to expand its clinically validated prebiotic fibre business.

Ketone esters may help preserve muscle mass and strength for semaglutide users without affecting the fat loss benefits of the drug, suggests data from a recent study with lab mice.

This month’s launches highlight women’s health innovation as it becomes more specialized, moving beyond multivitamins into menopause, libido, lactation and healthy aging.

Adding Kimere-derived probiotic supplements may provide modest reductions in body fat when added to a lifestyle-based weight loss program, says a new study from scientists from Texas A&M University.

A study that compared a high-linoleic acid (LA) diet to a low-LA diet found that higher intake increased the ratio of inflammatory omega-6 fatty acids to anti-inflammatory omega-3s.

Dietary fibers and GLP-1 drugs should not be viewed as competing weight management approaches, but complementary strategies, according to a new review published in Advances in Nutrition.

The highlight of the microbiome health industry calendar, this year’s Probiota Americas conference will provide its unrivalled mix of world-leading expert presentations, inspiring roundtables, innovative pioneers and unmissable networking opportunities.

Probiota Americas is less than two weeks away with must-see speakers on Day 2 including Dr. Doug Bolster, (OLIPOP), Dr. Ohad Manor (Thorne), Dr. Marcel van de Wouw (The Weston Family Foundation), Dr. Ann Gregory (University of Calgary), Dr. Trevor Kirby...

Probiota Americas is less than two weeks away with must-see speakers on Day 1 including Nick Gibson (Nielsen IQ), Peter McMath (WPIC), Dr. Stan Kubow (McGill University), Dr Martha Cline (Nestlé Purina Petcare), Dr. Anna Lindell (Cambiotics), and more!

This month’s launches highlight a wide array of need states. From energy to cognitive support to beauty benefits tied to longevity, brands are increasingly developing targeted wellness solutions focused on performance, healthy aging and everyday well-being.

Creatine innovation and education company Jenerise has launched a ‘precision-grade’ creatine monohydrate that seeks to raise creatine quality-standards across the dietary supplement market.

The California-based biotech company is aiming to improve its ability to identify and evaluate potential bioactive ingredients across a broader range of biological materials.

The U.S. Food and Drug Administration (FDA) rarely goes after eBay sellers, which is exactly why it caught Asa Waldstein’s eye.

Biotech company Pendulum Therapeutics is expanding beyond probiotics with the launch of Gut Fuel, a prebiotic fiber and polyphenol blend designed to support gut microbiome function and metabolic health.

Experts from GNC, CPG Radar, and Holon Law Partners will share data and insight during a free webinar today, April 28 that explores the rapidly evolving men’s health supplement sector.

Shifting consumer behavior, including targeted health concerns and rapid growth in personalized formats, is driving growth across US supplement categories, with custom probiotics emerging as a key trend, according to Spate.

Men are expanding their focus and looking past performance, with younger consumers driving demand for supplements, functional foods and GLP-1-related solutions.


Protein, fiber and functional claims are moving into mainstream formats, challenging traditional positioning of vitamins and dietary supplements