Brands & manufacturers

TikTok Shop’s largest Health & Beauty category? Supplements

TikTok Shop’s largest Health & Beauty category? Supplements

By Cassandra Stern

Vitamins and supplements generated $784 million in TikTok Shop sales during the 52 weeks ending February 2026, making the category TikTok Shop’s largest Health & Beauty segment, according to NielsenIQ (NIQ) data shared with NutraIngredients.

People on the move: New nutra jobs of spring 2026

NI+
People on the move: New nutra jobs of spring 2026

By Asia Sherman

From CEO appointments to clinical, regulatory and international roll-out roles, the latest hiring moves show a supplement industry continuing to build leadership teams designed to scale growth, sharpen execution and turn science into market advantage.

Q&A: Can pet supplements follow the human healthspan playbook?

Q&A: Can pet supplements follow the human healthspan playbook?

By Cassandra Stern

As pet nutrition increasingly mirrors trends seen in human supplements, ingredient suppliers are targeting healthy aging, cognitive support, microbiome health and species-specific formulations to meet evolving consumer expectations.

Why Herbalife continues to invest in Ronaldo

Why Herbalife continues to invest in Ronaldo

By Cassandra Stern

As sports nutrition expands beyond elite athletes, Herbalife is using its long-running relationship with Cristiano Ronaldo to connect performance-focused habits with a broader consumer audience, including Hispanic consumers who remain underrepresented...

Health and wellness brands take center stage on Times 100 list

Health and wellness brands take center stage on Times 100 list

By Lauren Nicolle

Eight supplement brands have been named on The Sunday Times 100 list, reflecting a ‘fundamental shift in how consumers view health’, according to Dr. Jenna Macciochi, director of science and innovation at Ancient + Brave.

‘Unmatched’: Nutra Healthspan Summit returns for November 2026

‘Unmatched’: Nutra Healthspan Summit returns for November 2026

By Stephen Daniells

Described by one attendee as “an event with wall-to-wall speakers who delivered insightful, topical, useable information”, the Nutra Healthspan Summit is returning to London for its 2nd edition with more high-level content and networking opportunities.

FTC sues Amare over mental health supplement claims

NI+
FTC sues Amare over mental health supplement claims

By Cassandra Stern

The U.S. Federal Trade Commission (FTC) has sued Amare Global Holdings Inc. (Amare) and three company executives, alleging the multilevel marketing company illegally marketed dietary supplements as treatments for depression, anxiety and ADHD in children...

China moves to rein in livestream ads with new draft rules

News in brief

NI+
China moves to rein in livestream ads with new draft rules

By Tingmin Koe

China’s State Administration for Market Regulation (SAMR) is pushing livestream commerce platforms to take greater responsibility for health food advertising as more consumers turn to these channels for purchases.

Brand new: The Monday Bar, CJ Wellcare, Fodbods in the spotlight

Brand new: The Monday Bar, CJ Wellcare, Fodbods in the spotlight

By Tingmin Koe

See new developments from health and nutrition brands across Asia-Pacific, including Indian brand The Monday Bar’s launch of energy bars targeted at alleviating work stress, CJ Wellcare’s patented herbal mixture for prostate health, Fodbods expanding its...

May Launch Pad: Energy, portability and skin for the win

May Launch Pad: Energy, portability and skin for the win

By Danielle Masterson

This month’s launches highlight a wide array of need states. From energy to cognitive support to beauty benefits tied to longevity, brands are increasingly developing targeted wellness solutions focused on performance, healthy aging and everyday well-being.